Which statement best describes bumper ads?

Which statement best describes bumper ads?

• A. Six-second non-skippable in-stream ads bought on target CPM that drive additional reach, frequency, and brand awareness
• B. They are long-form ads designed for high engagement
• C. They replace all other video formats
• D. They only run on desktop

Answer: (A)

Bumper ads are six-second, non-skippable in-stream video ads designed to maximize reach and frequency to boost brand awareness. They’re typically bought on a target CPM basis, which lets you plan broad exposure and repeated impressions for a stronger recall effect. They’re not long-form or designed for deep engagement, and they don’t replace all other video formats. They run across devices, not just on desktop, and their primary purpose is reach and brand awareness rather than long, immersive content.

Bumper ads are six-second, non-skippable in-stream video ads designed to maximize reach and frequency to boost brand awareness. They’re typically bought on a target CPM basis, which lets you plan broad exposure and repeated impressions for a stronger recall effect. They’re not long-form or designed for deep engagement, and they don’t replace all other video formats. They run across devices, not just on desktop, and their primary purpose is reach and brand awareness rather than long, immersive content.