Google Account Strategist Interview Practice Test 2026 - Free Practice Questions and Study Guide

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Maximize Clicks is a bidding strategy that aims to:

Boost conversions above target CPA.

Place bids to maximize impression share.

Automatically set CPA targets.

Achieve as many clicks as possible within a target spend.

Maximize Clicks aims to get as many clicks as possible within your daily budget. The bidding system sets bids to maximize click volume, prioritizing traffic over other outcomes like conversions or cost-per-action. It doesn’t target a specific CPA or automatically adjust CPA targets, and it isn’t focused on increasing impression share. If your goal is more clicks within your spend, this strategy is the right choice.

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